Turn your passion into your brand (how to go from tea drinker to teapig)

Do you think about the tea you drink?

Do you ever stop to examine the paper tea bag, or what is inside it? Tea evangelists Nick and Louise are teapigs, and if [...]

Brand loyalty envy

I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply:

100% BMW free

I wasn’t always a fan of BMW’s, but I have always been a fan of Minis.

As much as I respect the brand value of BMW, something appeals to me that this [...]