Tag Archives: marketing

Marketing differentiation, Ling Valentine style

Posted on August 11, 2009 by Bronwyn Durand

Ling Valentine runs LINGsCARS.com Ltd. This is a car leasing company that has taken marketing differentiation to a new level in an industry where professionalism is rooted in convention. In an interview with Bronwyn Durand, Ling has given some great insight … Continue reading →

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May the Fruit be with you, and other social networking ideas

Posted on July 10, 2009 by Bronwyn Durand

Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and … Continue reading →

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Even commuting inspires marketing ideas

Posted on July 1, 2009 by Bronwyn Durand

A simple journey into London can even present some marketing strategies that are worth evaluating for their relevance to your new or small business. Educating customers Public transport companies have the enviable position of being indispensable to the majority of … Continue reading →

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