Tag Archives: brand

Is your success hiding in a niche?

Posted on December 3, 2009 by Bronwyn Durand

She’s Ingenious! As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and … Continue reading →

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Brand loyalty envy

Posted on August 9, 2009 by Bronwyn Durand

I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan … Continue reading →

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May the Fruit be with you, and other social networking ideas

Posted on July 10, 2009 by Bronwyn Durand

Social networking (and the clunky-sounding Web 2.0 catchall) is proving to be a tough nut to crack for marketers. The medium, if you can call it that yet, is all about people expressing themselves and the lifespan of information and … Continue reading →

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