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Tag Archives: brand associations
What is a big idea anyway? 10 examples to inspire.
Somewhere along the line you’ve probably encountered someone that told you that you need a big idea or to think bigger about your marketing and your business. What is remarkable is how much marketing there is out there that doesn’t … Continue reading
Posted in Brand
Tagged big idea, brand associations, brand promise, core benefit, human truth, touchpoints
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Brand loyalty envy
I was tickled to see a bumper sticker on the back of an original blue mini while driving this morning. It said simply: 100% BMW free I wasn’t always a fan of BMW’s, but I have always been a fan … Continue reading
Tagged BMW, brand, brand associations, brand loyalty, bumper sticker, Mini, passion
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