Copywriting

What do you really want to say about your business? Are you caught in a jumble of typical industry words, or meaningless marketing waffle?

Make those words count. Do they excite you? Your copy should be relevant for the medium you find it in, and most importantly, it needs to put your customer first.

JupiterJasper’s copywriting service will develop the right words for your business, and it’s:

  • On-demand (pay by project, fixed price, in advance)
  • Commercially sensible – purposeful.
  • Marketing-led, building useful messages, specific to medium, target audience and integrated into branding and wider efforts.

Types of copywriting projects you may be considering

Webcopy: Whether your website is a brochure for your business or your storefront, it needs to covey the right information, in your particular way, to suit what the customer wants to know. Website copy starts with a clear intriguing message and builds in layers of detail, all the while being conscious of the role in being written to be found by prospective customers through search engines. Your website copy works 24 hours a day to target and convert the right kinds of customers.

Content (long and short, blogs, articles, white papers, social media messages, networking scripts, email newsletters).

Straplines: fewer words to powerfully capture core meaning and benefits.

Naming: Your business, product, URL, campaign.

Key messages across different marketing requirements: define a core set of messages to create consistency across all the marketing that you do.

Marketing literature: from email to printed, posters, billboards or alternative media.

Campaign and promotional concepts and ideas: Make it more compelling, convey your message in creative ways, highlighting seasonal offerings, specific aspects of your service or product range. Email marketing, direct mail, leaflets, scripts or any kind of alternative or creative way to reach your audience.

Find your words. Call or email me at JupiterJasper and we’ll talk about what you need and provide you with an up front quotation.

Examples of previous work

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