Brand design experience
- Formulating core brand values and purpose
- Refining, focussing or updating existing brands (rebranding)
- Integrating disparate messages into a single-minded business brand across multiple media channels and types of marketing (including offline/ online/ alternative)
- Defining briefs for the development of logo, iconography, look and feel, brand guides
- Source and selection of creative designers appropriate to requirements
- Brief and manage creative suppliers in development, design and production of logos, branding, corporate identity and related branding activity.
Samples of JupiterJasper brand design work clients
Your Holiday Planner, with new logo, corporate ID, marketing materials and gorgeous new website is as a result of defining the business and strengths that Ching Lee had brought to her blogsite ‘Your Travel Planner’ and existing business, ‘Go2Research’. This exciting new brand has clearly defined target audiences, markets and potential revenue streams that Ching can grow and develop at the pace that suits her.
Timeless IT is newly rebranded as Timeless Technology with 4 clear divisions to support their core markets. The new logo has a strong iconographic element that will be able to identify and stand for Timeless, even without the logo. Care went into defining the core audiences and working out how best to package and communicate the core services and sales processes. The entire language of the business has been reworked, and the impact across their business, retail and other markets will continue to be explored as they roll out their new website and various marketing approaches.
LittleLou produce innovative jewellery displays and holders that are of extraordinary quality and will become a unique artwork once laden with their owner’s treasures. The brand work sought to clearly identify the brand’s foundations and marketing strategy, clearly defining target audiences and how to take the business to the next step.
HomeTruths have a strong marketing intelligence inherent in the business and the brand work heightened the framework and consistency in approach to maximise the intimate understanding this business has of its clients needs. The core messages were worked through direct mail and website copy, a strapline was developed to encapsulate the business’ core offering and the business was supported in communicating the strong brand to the newly appointed HomeTruths consultants.
