Comments for JupiterJasper http://www.jupiterjasper.com On-demand marketer for small businesses Sun, 15 Jan 2012 08:05:12 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on The work it takes to make something simple by Sheree http://www.jupiterjasper.com/2012/01/the-work-it-takes-to-make-something-simple/#comment-9885 Sheree Sun, 15 Jan 2012 08:05:12 +0000 http://www.jupiterjasper.com/?p=3133#comment-9885 Good luck Bronwyn x :-) Good luck Bronwyn x :-)

]]> Comment on Retail sales staff stalking by admin http://www.jupiterjasper.com/2011/09/retail-sales-staff-stalking/#comment-6738 admin Thu, 08 Sep 2011 12:25:48 +0000 http://www.jupiterjasper.com/?p=2900#comment-6738 Love it. The customer happiness value of such a small thing is priceless. Love it. The customer happiness value of such a small thing is priceless.

]]> Comment on Retail sales staff stalking by Sheree http://www.jupiterjasper.com/2011/09/retail-sales-staff-stalking/#comment-6737 Sheree Thu, 08 Sep 2011 12:19:42 +0000 http://www.jupiterjasper.com/?p=2900#comment-6737 Add Dove Spa in Egham to the good list. I needed a product only they had, and my train had got in a bit late. I knocked on their door a few minutes after their closing time, and the lovely lady behind the counter - despite having cashed up and closed shop for the day - kindly let me in and sold me the product I wanted, leaving the money and a note for whoever opened the next day to ring it through. Happy happy happy :-) Add Dove Spa in Egham to the good list. I needed a product only they had, and my train had got in a bit late. I knocked on their door a few minutes after their closing time, and the lovely lady behind the counter – despite having cashed up and closed shop for the day – kindly let me in and sold me the product I wanted, leaving the money and a note for whoever opened the next day to ring it through.

Happy happy happy :-)

]]> Comment on Marketing lesson: the greatest selling tool is you by marquita herald http://www.jupiterjasper.com/2011/08/marketing-lesson-the-greatest-selling-tool-is-you/#comment-6510 marquita herald Sat, 27 Aug 2011 20:13:54 +0000 http://www.jupiterjasper.com/?p=2840#comment-6510 Enjoyed your article. I was also one of those bullied kids in school, but I don't think that has as much to do with why I struggle with how much of myself to "reveal" online as is the fact I really wonder how much anyone actually cares. If you look at the topics that trend it's all about celebrities and pretty much anything outrageous ... attention span keeps getting shorter and shorter and we know many readers merely skim ... so it seems to me that who we are only becomes interesting or relevant once the reader has fallen in love with our content. Enjoyed your article. I was also one of those bullied kids in school, but I don’t think that has as much to do with why I struggle with how much of myself to “reveal” online as is the fact I really wonder how much anyone actually cares. If you look at the topics that trend it’s all about celebrities and pretty much anything outrageous … attention span keeps getting shorter and shorter and we know many readers merely skim … so it seems to me that who we are only becomes interesting or relevant once the reader has fallen in love with our content.

]]> Comment on Authentic branding or baking banana bread by admin http://www.jupiterjasper.com/2011/08/authentic-branding-or-baking-banana-bread/#comment-6429 admin Wed, 24 Aug 2011 10:50:15 +0000 http://www.jupiterjasper.com/?p=2523#comment-6429 I don't think anyone would have trouble picking you out as a real (and good!) mum - your blog is certainly an authentic expression of you. With or without spelling mistakes. I don’t think anyone would have trouble picking you out as a real (and good!) mum – your blog is certainly an authentic expression of you. With or without spelling mistakes.

]]> Comment on Authentic branding or baking banana bread by Becky http://www.jupiterjasper.com/2011/08/authentic-branding-or-baking-banana-bread/#comment-6414 Becky Tue, 23 Aug 2011 21:00:40 +0000 http://www.jupiterjasper.com/?p=2523#comment-6414 My firiene hoestly thinks my spelling mistakes make me look like a real mum and are good for my blog! Thanks for entering blog carnival My firiene hoestly thinks my spelling mistakes make me look like a real mum and are good for my blog! Thanks for entering blog carnival

]]> Comment on Everybody is not a target market by admin http://www.jupiterjasper.com/2011/07/everybody-is-not-a-target-market/#comment-5974 admin Mon, 08 Aug 2011 21:02:03 +0000 http://www.jupiterjasper.com/?p=2470#comment-5974 I like comment about the size of your budget relative to the size of your target market - you'd think it was obvious, but I think that is a useful reality check for any business not being very specific about their target market. Good one, thanks. I like comment about the size of your budget relative to the size of your target market – you’d think it was obvious, but I think that is a useful reality check for any business not being very specific about their target market. Good one, thanks.

]]> Comment on Everybody is not a target market by Al http://www.jupiterjasper.com/2011/07/everybody-is-not-a-target-market/#comment-5957 Al Mon, 08 Aug 2011 13:10:20 +0000 http://www.jupiterjasper.com/?p=2470#comment-5957 Before entering into any marketing campaign, there are several questions we ask our clients. The two most important are: What is yout target market? What are your campaign objectives? It helps us craft effective messages and helps ensure their success. Besides, if everyone really is your target market, imagine how big your budget would have to be. Before entering into any marketing campaign, there are several questions we ask our clients.
The two most important are:
What is yout target market?
What are your campaign objectives?
It helps us craft effective messages and helps ensure their success.
Besides, if everyone really is your target market, imagine how big your budget would have
to be.

]]> Comment on Everybody is not a target market by admin http://www.jupiterjasper.com/2011/07/everybody-is-not-a-target-market/#comment-5346 admin Thu, 14 Jul 2011 14:01:49 +0000 http://www.jupiterjasper.com/?p=2470#comment-5346 Thanks David! Great comment. The lure of the numbers is a challenge we frequently come up against. Particularly when it comes to things like mailing lists - the idea that it is critical to email, mail or telephone as many people as possible in order to get sales is just plain wrong. If your list is all based in the wrong geographic area, or the address is directed to someone that isn't the right decision maker - you may as well have thrown away your money. There is a entire school of thought that has evolved around what percentage of misses are acceptable. Why have them at all? Start with the ideal target market, and you'll discover ways that you can reach them particularly and successfully. Thanks David! Great comment. The lure of the numbers is a challenge we frequently come up against. Particularly when it comes to things like mailing lists – the idea that it is critical to email, mail or telephone as many people as possible in order to get sales is just plain wrong. If your list is all based in the wrong geographic area, or the address is directed to someone that isn’t the right decision maker – you may as well have thrown away your money. There is a entire school of thought that has evolved around what percentage of misses are acceptable. Why have them at all? Start with the ideal target market, and you’ll discover ways that you can reach them particularly and successfully.

]]> Comment on Everybody is not a target market by admin http://www.jupiterjasper.com/2011/07/everybody-is-not-a-target-market/#comment-5345 admin Thu, 14 Jul 2011 13:51:40 +0000 http://www.jupiterjasper.com/?p=2470#comment-5345 Thanks for your comment. So true - and with bras, many of the ladies in your target audience niches may not even realise that they could have the convenience and luxury of attention in having someone come to their home to fit and select the kind they like. Going in store can be such a pain - battling to find the right size, design, and even then you may not have a particularly helpful bra fitter. All of which must be all the more frustrating if you battle with mobility. I imagine there are all sorts of ways that the Bra Lady network would have to discover to reach ladies discretely and confidently - from the W.I. to local or community media. Nicely made point about Google - not everyone is search-happy, yet. Thanks for your comment. So true – and with bras, many of the ladies in your target audience niches may not even realise that they could have the convenience and luxury of attention in having someone come to their home to fit and select the kind they like. Going in store can be such a pain – battling to find the right size, design, and even then you may not have a particularly helpful bra fitter. All of which must be all the more frustrating if you battle with mobility. I imagine there are all sorts of ways that the Bra Lady network would have to discover to reach ladies discretely and confidently – from the W.I. to local or community media. Nicely made point about Google – not everyone is search-happy, yet.

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