One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service [...]
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She’s Ingenious! Cally Robson As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market. With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set about evolving [...] Do you think about the tea you drink?
Do you ever stop to examine the paper tea bag, or what is inside it? Tea evangelists Nick and Louise are teapigs, and if [...] Does everyone have a directory these days? It seems that everyone is looking for the best list to be on, and everyone is professing to be the best list to be on.
Affordable marketing? That’s easy. It’s marketing that makes you more than it costs. Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford. Aaah, you say, it’s the old [...]
Cate Trotter, trendspotter and entrepreneur, is the Head of Trends for Insider Trends and Insider London.
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