One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service [...]
She’s Ingenious!
Cally Robson
As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market.
With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set about evolving [...]
Do you think about the tea you drink?
Do you ever stop to examine the paper tea bag, or what is inside it? Tea evangelists Nick and Louise are teapigs, and if [...]
Does everyone have a directory these days?
It seems that everyone is looking for the best list to be on, and everyone is professing to be the best list to be on.
Affordable marketing? That’s easy. It’s marketing that makes you more than it costs.
Or is it marketing that you can afford? It certainly doesn’t guarantee success simply if it’s something you can afford.
Aaah, you say, it’s the old [...]
Personal branding is a serious business these days. Social media has catapaulted the average person into centre stage, making the associations they surround themselves with and way they conduct themselves much more available for public scrutiny. Twitter is an interesting case as the very nature of what you tweet about is so very revealing. As [...]
Cate Trotter, trendspotter and entrepreneur, is the Head of Trends for Insider Trends and Insider London.
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I’m fortunate to have a family that crosses nations – South Africa, France and England. I find the insight you can gain experiencing the differences and similarities to be invaluable.
This past week was spent in the company of my husband’s rather large family in France. I was faced with some marketing truths that resonated for [...]