Know your data, improve your marketing results

Data brings all aspects of your business together

Marketing Ideaology is delighted to present Simon Daniels – Director at Percassity Marketing Data Solutions – who has provided an invaluable guest blog post on understanding marketing data in your business.

The management [...]

PR: Ten magic ingredients to get your press release published

Marketing Ideaology is pleased to present our first guest blog post by Jackie Mitchell of JM Communications, a PR specialist and copywriter who has compiled the insights below on getting your press release published.

Placing an article about your business in print or online media raises your profile and helps to generate sales. It gets your [...]

Marketing Ideaology: soon to evolve

Having spent time tinkering with ideas on worthwhile topics, my new blogging strategy is just about ready. The basic principle for Marketing Ideaology remains unchanged – share relevant marketing related information that you can apply to your business – a combination of observations of the world, real world marketing, and conversations with businesses. We have [...]

Are you Linked In?

I’ve been invited to present on the subject of Linked In at an LG Networking event at Mercedes World on the 8th June.

The discussion will be suitable to anyone who is experimenting with Linked In, or considering its benefits.

LinkedIn – why is it so useful?

After a brief tour and look at the key [...]

10 Festive season marketing memorables

One of the tricks in marketing is to always learn from what is going on around you. This year’s unusual festive season (marked by interesting times) presents some learnings for a startup or small business to take into next year, and if any of these particularly speak to you, then perhaps our on-demand marketer service [...]

Is your success hiding in a niche?

She’s Ingenious!

Cally Robson

As founder and owner of She’s Ingenious! Cally Robson’s niche is in supporting women inventors and new product developers in getting their products to market.

With a firm foundation of international experience with major companies and brands, and a keen sense of how to turn an idea into reality, Cally set about evolving [...]

Turn your passion into your brand (how to go from tea drinker to teapig)

Do you think about the tea you drink?

Do you ever stop to examine the paper tea bag, or what is inside it? Tea evangelists Nick and Louise are teapigs, and if [...]