Author Archives: Bronwyn Durand

The work it takes to make something simple

Posted on January 13, 2012 by Bronwyn Durand

(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide … Continue reading →

Posted in marketing differentiation | Tagged , | 1 Comment

It happens to everyone.

Posted on December 9, 2011 by Bronwyn Durand

I get emotionally involved with Client’s business. There. I said it. I can’t help it. I get excited about their business as if it were mine, and I do everything I can to make sure what I contribute is the … Continue reading →

Posted in Customer relationships | Leave a comment

What is a big idea anyway? 10 examples to inspire.

Posted on November 8, 2011 by Bronwyn Durand

Somewhere along the line you’ve probably encountered someone that told you that you need a big idea or to think bigger about your marketing and your business. What is remarkable is how much marketing there is out there that doesn’t … Continue reading →

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Marketing lesson: follow the plan

Posted on September 8, 2011 by Bronwyn Durand

The 6th of our blog competition guest posts – Samantha Jones of the HomeTruths shows that success is at the end of completing the plan. The original guidelines for entry are here, read all the featured entries, you could also read … Continue reading →

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Retail sales staff stalking

Posted on September 8, 2011 by Bronwyn Durand

I’ve realised that I’ve become a retail sales staff stalker. I’m obsessed with how much better the experience of shopping in a retail store can be. From a professional point of view as a marketer – there is the obvious … Continue reading →

Posted in The Marketing P's | Tagged , , , , | 2 Comments