Bronwyn Durand
Bronwyn Durand started JupiterJasper because small businesses usually need help doing their marketing.
Even if the business owner is a skilled marketer, running the business is more than enough for anyone. Marketing, well done, can make such a difference to a small business, but rarely is there the time or resource to devote enough attention to it.
Give a customer experience
Marketing a smaller business is more about making good strategic decisions with what you have. Marketing effectively should be something that touches everything your organisation does – you should be creating a marketing experience as well as a marketing process.
Marketing should be easier
JupiterJasper was created out of a passion for making marketing easier and more effective for small business, and to find a way not only to support other small businesses with how it conducts itself, but to clear the confusion and mystery that can sometimes exist around the word marketing.
Bronwyn Durand
Bronwyn Durand’s career crosses the agency and clientside divide, working on most marketing disciplines – from interactive to traditional to online and direct marketing. From the smallest of full service agencies through to global specialists – implementing branding campaigns and even marketing information. Integrated marketing is her speciality – pulling all marketing together to create a consistent and effective marketing effort.
Bronwyn is on a quest to be worthy of the title entrepreneur, and as a marketer, and in life, has a permanent thirst for knowledge and revels in applying it creatively. She is inspired by art, music, people, her family and nature.
There is little that compares to the excitement of finding the right ideas for a new client. Working with small businesses is a preference - marketing directly impacts commercially on a small business. Bronwyn has always been passionately devoted to clients and businesses she has worked with, and is determined to continue to create an organisation that delivers the right level of care, excellence and marketing creativity for small businesses everywhere.
