Story & relationships – that’s marketing.
There isn’t any proven marketing any more. There’s only how good your story is and the quality of relationships you have with would-be customers. It’s a whole-business thing.
My on-demand marketer service is for businesses who don’t want to be like everyone else and don’t have the traditional marketing department in place to deliver it. I’m currently focussing on copywriting, brand design and website specification and build management, and I have some limited place workshops.
Be the tree, not just a tall poppy.
JupiterJasper is for you if you are interested in standing apart, not just out. Succeeding in a niche because you really do get the customers it represents, and really give a damn about being exceptional at it. I really care about discovering and communicating your particular genius, and helping you to attract the customers that need you.
Low cost strategies, proven methods or deeply ingrained knowledge about your particular industry have limited use if you are just going to be like everyone else. This is about best conveying the magic and meaning of what you do – savvy marketing expression – to the specific audience you have in mind, to do more business.
This is about creating and maintaining a story that expresses your uniqueness irresistibly, and what and how you build those relationships.
You’re after a marketer with adaptability, ability to deliver, and the knowledge to use everything at your disposal creatively. Expect honesty, challenge and experimentation.
